A sustainable construction company pioneering concrete alternatives using native materials and shellfish waste — to restore marine ecosystems and decarbonise the built environment.
Kina shells have limited value as waste — not enough incentive for divers to collect them at scale
Low market awareness of kina barrens means the problem is invisible to most consumers
Conventional concrete and engineered stone materials destroy ecosystems — no ocean benefit
Increases the value of kina shell waste — target: $100/tonne — making collection economically worthwhile
Beautiful physical products put the kina barren story into homes, offices, and public spaces — making it tangible
KinaKrete restores ocean biodiversity and adds value to "waste" — kina are produced by ocean nutrients, returned as products
KiwiKrete produces beautiful, durable products from kina shells and spines — each purchase directly funds kina removal from barren reef areas.
Flagship product. Each set funds 1m² of kina removal. Dynamic QR code links to the living story of the kelp you helped restore. SKU: KHPRCV1.
1m KinaKrete sculptures for public art fairs and corporate installations. Two sculptures already verbally sold for ~$4,000 each. Unique, exhibition-grade pieces.
Partnership with Hynds in development. Scale pathway for KinaKrete into the construction industry — ocean-positive concrete at volume.
Architecture-grade panels, outdoor furniture, and facade elements for the public art and sustainable design market. Strong interest from STILL (Sam Johnson / SVA).
DOC, Paererewa, EnviroStrat — pursue government and NGO partnerships for KinaKrete supply and placement.
Establish reliable kina shell supply chain. Target: $100/tonne shell value to incentivise at-scale collection.
Formalise partnership with Hynds for ready-mix concrete production — the scale pathway for KinaKrete.
Approach 10 target companies with the Restoration Coaster Set B2B pitch. Logo on box, custom story insert, measurable impact.